Advertising can be thought of as a reflection of us as individuals, market segments, and society as a whole. It is often noted that advertising can vary dramatically depending on the time period, as has been seen from many think pieces on how offensive ads from previous decades seem to a modern audience. While some of these ads may seem foreign, archaic, or offensive to our more modern sensibilities, they also have the power to better understand the social and political climate of the past. In order to stay relevant, advertisers must adapt to changing styles and fashions to resonate with an audience.
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Welcome to the Loyola University Honors Program Senior Research Presentations! On this site we celebrate the accomplishments of the Loyola honors community. All members of the Loyola community are invited to engage with the brilliant research carried out by the University Honors Program class of 2021. Please leave comments and questions for the authors!